This year for our New Year’s Eve festivities, my girlfriend and
I decided to finally go to Times Square to watch the ball drop. It was a lot of
fun. However, I couldn’t help but see certain festivities in the light of
public diplomacy.
Opening Ceremonies – Chinese
Cultural Performance, Lion Dance
The Sino-American Friendship Association
(“SAFA”) presents a spectacular Chinese cultural performance of the Lion Dance
to begin the Times Square New Year’s Eve celebration on the Nivea Countdown
Stage at Duffy Island between 46th and 47th Streets. The Lion Dance is a popular
Chinese New Year tradition bringing good luck in the upcoming year. The SAFA
President, Peter Zhang and Executive Vice-President Li Li will be joined by Tim
Tompkins, President of the Times Square Alliance to participate in the eye
dotting ceremony that awakens the spirit of the Lion prior to the start of the
Lion Dance. The Lion Dance will conclude with red and gold pyrotechnic effects
atop One Times Square.
Before the performance and display, representatives from the
Sino-American Friendship Association spoke of a desire for a strong friendship
between China and the U.S., as well as China’s strong culture. Also
representatives from the city of Beijing noted that Beijing and New York are sister
cities, and spoke of the beauty and history of Beijing. Lastly, employees or
volunteers of the Times Square Alliance handed out tourist maps of Beijing to
the audience. I obviously had to grab one for research for this important blog
post.

While I didn’t hear the group from Pittsburg in front, the
group from Japan to the side, or the couple from Australia behind us say it,
the whole time I was thinking, is this
public diplomacy? It certainly felt
like public diplomacy. However, it was presented as a collaboration between the
tourism bureau of a city and a (presumably) non-profit organization, neither
being a national government (of course I don’t know whether the Chinese
national government was involved at all).
While I have
discussed
models of public diplomacy elsewhere, I think the question of whether this
constitutes public diplomacy is unique. From the point of view of the SAFA,
this is merely issue advocacy, at best cultural diplomacy. From the point of
view of the government of Beijing, this is merely tourism advertising, at best
public relations. While these things are all related to public diplomacy, they
aren’t public diplomacy. But, does the label
public diplomacy inherently depend on the intent of the utterer?
Or, does it merely depend on the nature of the utterance? Or, even perhaps the
point of view of the
observers of the utterance?
Here, I think we have a coordinated effort by different
entities which have different, but aligned, goals. The SAFA would like positive
sentiments toward China and Chinese among Americans, while Beijing would like to
increase the desire of Americans to visit Beijing and spend money in their
city. Using the definition of public diplomacy I have used elsewhere
(public diplomacy is the image of a state or its
people, as maintained by a government, organization, or people, and held by
international publics), both goals (positive sentiments and the desire to visit
a foreign place) are clearly public diplomacy goals. To say that this utterance
was outside the definition and scope of public diplomacy would be an
artificially narrow conception of the idea.
Thus, I assert that in order for an action or utterance to
be considered public diplomacy, the action or utterance itself must be
coordinated and intentional, and have goals in line with the definition,
concepts, and values of public diplomacy. The actor or utterer needn’t
consciously decide to engage in public diplomacy as such, merely consciously
decide to engage in actions which could reasonably be construed as public
diplomacy. As such, the New Year's Eve actions and utterances by Beijing and the SAFA does constitute public diplomacy.
Thanks for reading. I’m wondering how much of all this was broadcast
on TV or the internet? I’m wondering how many of you out there saw this and
have thoughts about it. I look forward to your comments.
P.S. Chinese New Year is January 23rd this year.